\n\nSamarbetspartnerskap inom idrott Erasmus+\n\n<\/p>\n\n\n\n
Projektets titel<\/strong>: Re(IN)novating marknadsf\u00f6ringsstrategi f\u00f6r semiprofessionella kvinnliga lag<\/p>\n\n\n\n Datum f\u00f6r projektet<\/strong>: 01\/01\/2020 - 30\/06\/2022<\/p>\n\n\n\n \"Re(IN)novating Marketing Strategy Across Semi-professional Female Teams\" (RINMSASFT) syftar till att st\u00e4rka ledare f\u00f6r semiprofessionella kvinnliga idrottslag genom en kompetensh\u00f6jningsprocess som r\u00f6r strategier f\u00f6r marknadsf\u00f6ring, kommunikation och synlighet<\/strong>.<\/p>\n\n\n\n Projektet str\u00e4var efter att uppfylla den s\u00e4rskilda prioriteringen f\u00f6r Erasmus Plus-samarbetspartnerskap n\u00e4r det g\u00e4ller fr\u00e4mja och st\u00f6dja goda styrelseformer inom idrotten<\/strong> med s\u00e4rskild inriktning p\u00e5 den stora prioriteringen att fr\u00e4mja och f\u00f6rb\u00e4ttra j\u00e4mst\u00e4lldheten inom idrotten.<\/p>\n\n\n\n I rapporten fr\u00e5n kommitt\u00e9n f\u00f6r lika m\u00f6jligheter f\u00f6r kvinnor och m\u00e4n om \"Diskriminering av kvinnor och flickor inom idrotten\" (2005) finns avsnittet \"Sponsorer och finansiering\" ger tydliga data och anm\u00e4rkningsv\u00e4rda exempel p\u00e5 skillnaderna<\/strong> n\u00e4r det g\u00e4ller den ringa betydelse som chefer har f\u00f6r kvinnliga team.<\/p>\n\n\n\n Huvudsyftet med projektet \u00e4r att f\u00f6rb\u00e4ttra goda styrelseformer inom idrotten<\/p><\/blockquote>\n\n\n\n \"Under de fem \u00e5ren fr\u00e5n 1992 till 1997 mer \u00e4n f\u00f6rdubblades de pengar som sponsorerna betalade till damidrotten, fr\u00e5n 285 miljoner till 600 miljoner dollar. Det \u00e4r ett framsteg, men siffrorna \u00e4r \u00e4nd\u00e5 talande f\u00f6r vad som \u00e5terst\u00e5r att g\u00f6ra. Den totala siffran har nu passerat en miljard dollar, men sponsorerna betalar 25 miljarder dollar per \u00e5r till herridrotten. Men utan seri\u00f6sa sponsorer eller tillr\u00e4cklig finansiering \u00e4r damidrotten inte livskraftig, vilket vissa exempel tydligt visar.\"<\/p>","protected":false},"excerpt":{"rendered":" Huvudsyftet med projektet Re(IN)novating Marketing Strategy Across Semi-professional Female Teams \u00e4r att f\u00f6rb\u00e4ttra styrningen inom idrotten<\/p>","protected":false},"author":1,"featured_media":3127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[93],"tags":[103,104,102],"class_list":["post-3126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erasmus-big","tag-erasmus","tag-gender-equality","tag-sport","entry","has-media"],"jetpack_featured_media_url":"https:\/\/mvngosportbranch.org\/wp-content\/uploads\/2019\/10\/Javier-bank-pics-52.jpg","_links":{"self":[{"href":"https:\/\/mvngosportbranch.org\/sv\/wp-json\/wp\/v2\/posts\/3126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mvngosportbranch.org\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mvngosportbranch.org\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mvngosportbranch.org\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mvngosportbranch.org\/sv\/wp-json\/wp\/v2\/comments?post=3126"}],"version-history":[{"count":0,"href":"https:\/\/mvngosportbranch.org\/sv\/wp-json\/wp\/v2\/posts\/3126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mvngosportbranch.org\/sv\/wp-json\/wp\/v2\/media\/3127"}],"wp:attachment":[{"href":"https:\/\/mvngosportbranch.org\/sv\/wp-json\/wp\/v2\/media?parent=3126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mvngosportbranch.org\/sv\/wp-json\/wp\/v2\/categories?post=3126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mvngosportbranch.org\/sv\/wp-json\/wp\/v2\/tags?post=3126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}